A 16-year-old resident of Tennessee dreams of escaping from his rural wilderness and becoming a famous "influencer" who earns likes on social networks. The film is silent about the actual mechanism of monetization of girls 'likes, but introduces one of the key figures of this business: a 21-year-old manager from Los Angeles, who looks like a pimp, formulates the main goal:" To earn the maximum amount of money as quickly as possible." Despite all the efforts, including a visit to the brow bar, the hero does not manage to reach the real top, nevertheless, the film gives an optimistic hope that in the modern world, if you want, you can monetize even an absolute nonentity.